Web Design for Roofers: Get a Website That Generates Roofing Leads
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Signs of a bad web designer: vague pricing, no mockup, no timeline, no ownership. Learn the 8 red flags — and how Brantley Sites does it differently.
The signs of a bad web designer are almost always visible before you sign a contract — if you know what to look for. Vague pricing, no portfolio, disappeared after the deposit, endless “that’ll be extra” charges — these aren’t bad luck. They’re patterns that repeat across thousands of bad designer experiences every year.
If you’ve been burned before, you’re not alone. Most small business owners who come to Brantley Sites have already had at least one bad experience with a designer. Marcus Brantley built the entire business model around fixing what bad designers get wrong: fixed pricing, guaranteed timelines, and full accountability from one person.
Here are the 8 red flags to watch for — and what to look for instead.
A designer who asks for full payment before showing you anything is a designer who doesn’t trust their own work. You should see a real design mockup — not a wireframe, not a mood board — before you commit any money.
At Brantley Sites, Marcus delivers a real design mockup within 48 hours of your brief. You see exactly what your site will look like before any commitment. If you don’t like the direction, you walk away. That’s how confident designers operate.
“It depends” is not a price. If a designer can’t give you a clear, fixed number for what your website will cost, expect the final bill to be double what you budgeted. Hourly billing is even worse — it rewards slow work and punishes you for asking questions or requesting changes.
A good designer gives you a fixed price before any work starts. At Brantley Sites, Starter websites are $1,997 and Premium websites are $4,997. That’s the total. No hourly billing, no scope creep, no surprise invoices after launch.
Some designers buy a $59 template, change the colors and logo, and charge you $3,000 for a “custom” website. You end up with a site that looks exactly like thousands of others. If the designer can’t show you unique designs in their portfolio — designs that all look different from each other — they’re reselling templates.
Every Brantley Sites project is built from scratch on WordPress + Breakdance. No templates, no pre-made layouts. Every site is designed specifically for that client’s brand and goals.
“It’ll be ready when it’s ready” is the calling card of a disorganized designer. If there’s no delivery date in the contract, there’s no accountability. Projects that start without timelines are the ones that drag on for months — or never finish at all.
Brantley Sites guarantees delivery: Starter projects in 14 days, Premium projects in 21 days or less. If it’s not live within 21 days of your brief, Marcus keeps building at no extra charge. That commitment exists because too many designers don’t make one.
If every change request comes with an invoice, you’ll stop giving feedback — and end up with a website you’re not happy with. Revisions are a normal part of the design process. A good designer includes them in the price.
Every Brantley Sites package includes 3 rounds of revisions. No extra charges, no awkward conversations about scope. The goal is a website you’re genuinely proud of — and that doesn’t happen if you’re afraid to ask for changes.
This is the biggest red flag and the one most business owners discover too late. Some designers host your site on their own server, register the domain in their name, or build on a proprietary platform you can’t leave. If you stop paying, your site disappears.
At Brantley Sites, you own everything from day one — domain, hosting account, WordPress login, and every line of code. There’s no lock-in. If you ever want to leave, you take your entire site with you. That’s how it should be.
The site goes live and the designer vanishes. No support, no answers, no help when something breaks. This is the #1 complaint business owners have about web designers — and it happens because most designers don’t offer post-launch support.
Brantley Sites Premium projects include 30 days of post-launch support and 3 months of the Care Plan free ($591 value). That means managed hosting, security monitoring, backups, and 1 hour of edits per month — all handled by the same person who built your site. See what’s included.
A website without SEO is a billboard in the desert — it might look great, but nobody will ever see it. If your designer doesn’t discuss page titles, meta descriptions, site speed, or mobile optimization, they’re building you a pretty page that Google will ignore.
Every Brantley Sites project includes an SEO foundation: optimized page titles, meta descriptions, clean URLs, a sitemap, image compression, and fast load speeds. It’s not an add-on. It’s part of every build. And for ongoing SEO, the Content System at $297/month publishes optimized blog content to keep your site climbing in rankings.
Ask to see recent work. Get a fixed price in writing. Confirm who owns the site after launch. Ask about their revision policy and delivery timeline. If any of these answers are vague, keep looking.
First, secure access to your domain and hosting accounts. If you don’t have login credentials, contact your domain registrar and hosting provider directly. Then find a new designer who will take over the project with clear terms.
No. A standard small business website (5–20 pages) should take 2–4 weeks with a competent designer. If your project is dragging past 3 months with no end in sight, that’s a red flag. Brantley Sites guarantees delivery in 21 days or less.
For a custom small business website, expect $1,500–$5,000 from a quality freelance designer. Anything under $1,000 usually means templates. Anything over $5,000 is likely agency overhead. Brantley Sites offers Starter at $1,997 and Premium at $4,997.
At Brantley Sites, yes. Marcus delivers a real design mockup within 48 hours of your brief — not a wireframe, the actual design. You don’t pay until you approve the direction. Any designer who refuses to show work upfront should be avoided.
A bad web designer costs you more than money — they cost you time, trust, and the customers your website should have been bringing in. At Brantley Sites, Marcus Brantley handles every project personally. Fixed pricing, 48-hour mockups, 21-day delivery guarantee, 3 rounds of revisions, and full ownership from day one. No mysteries, no handoffs, no disappearing acts.
Brantley Sites
📞 +31 6 16318599 (also available on WhatsApp)
Been burned before? See how Brantley Sites works differently — or message Marcus directly for an honest conversation about your project.
