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Case Study

From "Websites Don't Work" to 2 Paying Customers in Month One

Carservice Ri-Car ran their own website for 15 years and never got a single lead from it. We rebuilt their online presence around the one thing they already had — 113 five-star reviews — and turned it into a customer acquisition machine.
Client
Carservice Ri-Car
Industry
Auto Garage
Timeline
21 Days
Service
Full Website Build

2

Paying Customers

2

Confirmed Bookings

3

Call Button Leads

#1

AI Search Result
RiCar_Receptie
// THE CHALLENGE

15 Years Online. Zero Leads.

When we first spoke with the owner of Carservice Ri-Car, he was blunt: "Websites don't work for us." And from his perspective, he was right. He had run his own website for 15 years. In that entire time, it never brought in a single customer. Not one phone call. Not one booking. Nothing.

His belief in websites as a business tool was completely gone. He'd watched competitors invest in flashy sites and figured the money was wasted. His garage survived on word of mouth and reputation alone — which, as it turned out, was exactly what we needed to work with.

The real problem was never that "websites don't work." The problem was that his old site didn't communicate the one thing that actually matters to someone looking for an auto garage: Can I trust these people with my car?
Sound familiar? A website that exists but doesn't produce.
// THE STRATEGY

Build Everything Around Trust.

Ri-Car had something most businesses would kill for: 113 Google reviews with a 4.8-star average across 16 years of business.
That's not a marketing gimmick — that's real proof, earned over time. The old website buried it. We made it the foundation of every page.

Cold visitors don't trust auto garages. They've been overcharged before. They've had work done they didn't need.
Our job was to eliminate that doubt the moment someone landed on the site — before they even scrolled.
01

Reviews Front and Center

The hero section leads with their review count and star rating. It's the first thing any visitor sees. Not a generic tagline. Not a stock photo. Proof.
02

Trust Signals on Every Page

Reviews, years in business, and real customer feedback are woven into every section of the website. No matter where someone lands, they see social proof within seconds.
03

Built for the Cold Audience

Every design decision targets someone who has never heard of Ri-Car. The site answers their biggest question — "Can I trust this garage?" — before they even think to ask it.
04

Optimized for AI Search

Structured content, real reviews, and clear service descriptions make the site readable by AI search engines. Not just Google — ChatGPT, Perplexity, and others.
// THE TRANSFORMATION

Before & After.

15 years of "good enough" replaced with a site that earns trust in seconds.
// THE TRANSFORMATION

Before & After.

15 years of "good enough" replaced with a site that earns trust in seconds.
Before & After
Ricar_Website_Old
ri-car-hero-bs
// THE RESULTS

2 Paying Customers. Month One. New Domain.

These results came within the first month of launching on a brand new domain,
no existing SEO authority, no ad spend, no email list. Just a website built around trust.

2

Confirmed Paying Customers
Booked and paid through the website within month one

2

Confirmed Bookings
Direct appointments made via the website

3

Call Button Clicks
Direct phone leads generated from the site
ricar-chatgpt
AI Search

Showing Up Where It Matters — Including AI Search

We tested the site across AI search engines. When asking ChatGPT for auto garage recommendations in Ri-Car's area, they came up as the first result — appearing in 2 out of 3 tests. This is what happens when you build a website on real reviews and structured content instead of keyword stuffing and template filler.
''Before Marcus built our website, we never believed a website could actually bring in clients. But within the first month of going live, we had two new paying customers reach out directly through it. We couldn't believe it. If you're on the fence about your website, don't be!!''
Bianca Blaauw, Carservice Ri-Car
Auto Garage — 16 Years in Business
GOOGLE REVIEW
// YOUR TURN

Your Business Has a Story Too.

Let's Tell It.

Ri-Car went from 15 years of nothing to paying customers in month one. Full website builds start at €1,997.
If you're ready for a website that actually works for your business, let's start with a conversation.
No commitment to book
No hidden fees
Response within 24 hours
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