Web Design for Roofers: Get a Website That Generates Roofing Leads
Web design for roofers that generates leads. Custom roofing websites from $1,997, live in 21 days. See what Brantley Sites builds for roofers.
Website redesign checklist: 10 steps from audit to launch. Fixed pricing from $1,997, 48-hour mockup, 21-day delivery. Get it right with Brantley Sites.
A website redesign checklist should cover everything from defining your goals to launching the finished site — and everything in between that most people forget. Skipping steps is how redesigns go over budget, miss deadlines, or end up looking different but performing the same.
This checklist comes from real project experience. At Brantley Sites, Marcus Brantley has redesigned dozens of small business websites — every one delivered in 21 days or less with a 48-hour first mockup. Here are the 10 steps that make the difference between a redesign that wastes money and one that actually grows your business.
Planning a redesign? Call or WhatsApp +31 6 16318599 — Marcus will walk you through what your specific project needs.
Before redesigning anything, identify why your current site isn’t working. “It looks outdated” is a symptom, not a diagnosis. Dig deeper: is it not generating leads? Is it slow? Does it look bad on mobile? Are visitors bouncing immediately?
Write down 3–5 specific problems. These become your redesign goals — and the benchmark you’ll use to measure whether the new site is actually better.
“A better website” isn’t a goal. “Increase contact form submissions by 50%” is. “Rank on page 1 for our main service keyword” is. “Load in under 2 seconds on mobile” is. Every redesign decision should tie back to a specific, measurable outcome.
Without clear goals, you’ll make design decisions based on personal taste instead of business results. That’s how you end up with a beautiful site that still doesn’t generate leads.
Before you tear anything down, document what’s already working. Which pages get the most traffic? Which keywords do you currently rank for? What content do visitors engage with? A redesign that throws away ranking pages is a redesign that kills your SEO.
Keep pages that rank well. Improve or consolidate pages that don’t. Redirect any URLs that change so you don’t lose existing search authority. This step alone saves most businesses from the “we redesigned and our traffic dropped” disaster.
Map out every page your new site needs before anyone opens a design tool. Homepage, services, about, contact — those are obvious. But what about individual service pages? A blog? Case studies? A pricing page? A booking page?
Your site structure determines your navigation, your internal linking strategy, and how Google crawls your site. Getting this wrong means reworking the entire build later. At Brantley Sites, the Starter package covers up to 5 pages ($1,997) and Premium covers up to 20 pages ($4,997) — so knowing your page count upfront helps you choose the right package.
Over 60% of web traffic comes from mobile phones. Google uses mobile-first indexing — meaning it ranks your site based on the mobile version, not the desktop version. If your redesign starts with desktop and treats mobile as an afterthought, you’re building backwards.
Every Brantley Sites project is designed mobile-first. The mobile experience is the primary design — desktop scales up from there. That’s the 2026 standard.
SEO is not something you add after the site is built. It’s something you build into the foundation: optimized page titles, meta descriptions, heading hierarchy, clean URLs, image alt text, fast load speeds, and an XML sitemap submitted to Google.
Every Brantley Sites project includes a complete SEO foundation. For ongoing rankings after launch, the Content System at $297/month publishes optimized blog content weekly — keeping your site active and climbing in search results. See what’s included.
Never approve a redesign based on wireframes or mood boards alone. You need to see the actual design — colors, typography, layout, imagery — before committing money. Wireframes tell you structure. Only a real mockup tells you if the site will actually represent your brand.
At Brantley Sites, Marcus delivers a real design mockup within 48 hours of your brief. Not a wireframe — the actual design. You approve the direction before any commitment. That’s how redesigns should work.
Redesigns without a fixed budget spiral. Redesigns without a deadline drag on for months. Before starting, get a clear, fixed price and a guaranteed delivery date in writing. If your designer can’t commit to both, find one who can.
Brantley Sites pricing: Starter at $1,997 (delivered in 14 days) and Premium at $4,997 (delivered in 21 days — guaranteed). If the site isn’t live within 21 days, Marcus keeps building at no extra charge. Fixed price, guaranteed timeline, no surprises.
The day your new site launches is not the finish line — it’s the starting line. You’ll need to monitor performance, fix small issues, update content, and keep the site secure. If your redesign plan doesn’t include post-launch support, you’ll be on your own the moment something breaks.
Brantley Sites Premium projects include 30 days of post-launch support and 3 months of the Care Plan free ($591 value) — managed hosting, weekly backups, security monitoring, and 1 hour of edits per month. The same person who built your site maintains it.
Before launching, test every page on every device. Check every form. Click every link. Test page speed. Verify that redirects from old URLs to new ones are working. Load the site on your phone, your tablet, and at least two different browsers.
A checklist for launch day: forms submit correctly, phone numbers are clickable on mobile, images are compressed, SSL is active, Google Analytics is tracking, and the sitemap is submitted to Google Search Console. Miss any of these and you’re leaving results on the table from day one.
For a small business, expect $1,500–$5,000 from a quality freelance designer. At Brantley Sites, Starter redesigns are $1,997 (up to 5 pages) and Premium redesigns are $4,997 (up to 20 pages). Both include SEO, mobile optimization, and 3 rounds of revisions.
A professional redesign takes 2–4 weeks. At Brantley Sites, Starter projects are delivered in 14 days and Premium in 21 days or less — guaranteed. You see a real design mockup within 48 hours.
Only if it’s done carelessly. Proper URL redirects, preserved content, and a built-in SEO foundation prevent ranking drops. A well-executed redesign should improve your SEO, not damage it.
Keep content that ranks well and drives traffic. Improve or consolidate weak pages. Starting completely from scratch throws away whatever search authority your current site has built.
If your site looks outdated, loads slowly, doesn’t work well on mobile, or isn’t generating leads — it’s time. If you’re embarrassed to share the link with a potential client, that’s the clearest sign of all.
A website redesign is an investment in your business. Done right, it pays for itself in more leads, more credibility, and more customers finding you online. At Brantley Sites, Marcus Brantley handles every redesign personally — fixed pricing, 48-hour mockup, 21-day delivery guarantee, and full ownership from day one.
Brantley Sites
📞 +31 6 16318599 (also available on WhatsApp)
Planning a redesign? View packages and pricing or send Marcus a message — he’ll tell you exactly what your project needs and what it’ll cost. No guesswork.
