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Free Calculator

How Much Does A Website Cost for A Small Business?

Getting a straight answer on website pricing is frustrating. Most agencies give you a range of "$1,000 to $100,000" which tells you nothing.
We built this calculator to give you an honest, specific estimate based on your actual needs not a vague range designed to get your email address.
Answer 5 quick questions and get your estimate instantly. No email, no sign-up, no sales call.
Step 1 of 5
What type of business do you run?
This helps us estimate your website needs.
Service Business
Plumber, electrician, consultant, etc.
Restaurant / Food & Beverage
Restaurants, cafes, catering, bars
Retail / E-commerce Store
Sell products online or in-store
Health & Fitness
Gym, yoga studio, personal trainer
Professional Services
Lawyer, accountant, real estate agent
Other
Something else entirely
What's the main goal for your website?
Select all that apply.
Show who you are and what you do
A clean site that tells your story and lists your services
Get people to call or fill out a form
Turn visitors into leads and phone calls
Let customers book appointments online
Online scheduling so customers can book 24/7
Sell products online
A full online store with cart and checkout
Show off your work or portfolio
Photo galleries, case studies, past projects
How big should your website be?
You can always add more pages later.
Just the essentials (1-5 pages)
Home, About, Services, Contact
Room to grow (6-10 pages)
Plus service detail pages, testimonials, FAQ
Full presence (11-20 pages)
Blog, multiple service pages, team bios, resources
Large site (20+ pages)
Extensive content across multiple categories
Do you already have content ready?
Things like your logo, photos, and text for each page.
I have everything ready
Logo, photos, and text — good to go
I have some things but need help with the rest
Maybe a logo but need photos or copywriting
I'm starting from scratch
Need everything created — logo, photos, text, the works
How important is showing up on Google?
Search engine optimization helps people in your area find you.
Not a priority right now
I'll get traffic other ways for now
Somewhat important
Basic setup so Google knows I exist
Very important
I want to rank for my services in my area
// COST BREAKDOWN

What Goes Into the

Cost of a Website?

Website costs come down to five real factors. Understanding them helps
you make a smart decision about your small business website — and avoid overpaying.
// COST BREAKDOWN

What Goes Into the

Cost of a Website?

Website costs come down to five real factors. Understanding them helps
you make a smart decision about your small business website — and avoid overpaying.

Business Type and Industry

A plumber's website has different needs than an online store. Service businesses need strong local SEO and lead forms. E-commerce stores need product pages, carts, and payment systems. Your industry determines the baseline complexity and the features your customers expect when they land on your site.

Features and Functionality

A basic 5-page site with a contact form costs less than one with online booking, a shop, or a client portal. Each feature adds design time and development work. The key is to only pay for what you actually need right now — you can always add more features later as your business grows.

Number of Pages

More pages means more design, more content, and more time. A 5-page site is enough for most small businesses starting out. You can always add pages later as your business grows.

Content Creation

If you already have your logo, photos, and text ready, that saves time and money. If you need professional copywriting, photography, or branding from scratch, that adds to the cost. Many small business owners underestimate this part of the budget — great content is what makes a website actually convert.

Search Engine Optimization (SEO)

A beautiful website that nobody finds is a waste of money. Basic SEO setup — page titles, meta descriptions, site speed — should be included in any website. If you want to rank for specific services in your area, that takes additional keyword research, content strategy, and optimization work that goes beyond the initial build.
// BY INDUSTRY

Website Cost Breakdown

by Business Type

Business TypeTypical Cost RangeWhat's Usually Included
Service Business (plumber, consultant)$1,800 – $3,5005-7 pages, contact forms, local SEO
Restaurant / Food & Beverage$2,000 – $4,000Menu, reservations, photo gallery, Google Maps
Retail / E-commerce$3,500 – $8,000+Product pages, cart, checkout, payment integration
Health & Fitness$2,000 – $4,000Class schedules, booking, membership info
Professional Services (lawyer, accountant)$2,200 – $4,500Trust-building design, case studies, lead forms
// THE FULL PICTURE

The Costs Most Calculators

Don't Show You

Most website cost calculators only show you the build cost. But a website has ongoing costs too. Here's what you should budget for beyond the initial investment, so there are no surprises after launch day.
Hosting

$150 – $300

Per year
Domain Name

$10 – $15

Per year
Maintenance & Updates

$50 – $100

Per month
SSL Certificate

Free

Usually included with hosting
Content Updates

Varies

Depends on frequency
Our calculator shows you the full Year 1 cost so there are no surprises. Build cost + hosting + domain + maintenance — all in one number.
// RETURN ON INVESTMENT

Is a Website Worth

the Investment?

If you're a plumber and your average job is worth $500, your website only needs to bring in 4-5 new customers to pay for itself entirely. Most small business websites generate that within the first 2-3 months.

Unlike ads, a website works for you 24/7 and you own it. It doesn't disappear when you stop paying. Every month it's live, it builds authority with Google and becomes more valuable. It's the only marketing asset that appreciates over time instead of depreciating.

4-5

New customers to break even
Most small business websites pay for themselves within 2-3 months of launch
// HONEST COMPARISON

DIY vs. Professional:

Which Is Right for You?

Both options have their place. Here's an honest side-by-side so you can decide
what makes sense for your business right now.
// HONEST COMPARISON

DIY vs. Professional:

Which Is Right for You?

Both options have their place. Here's an honest side-by-side so you can decide
what makes sense for your business right now.

DIY Website

Wix, Squarespace, etc.
Cost
Time
Design
SEO
Ownership
Performance
$0 – $500/year
40 – 80+ hours of your time
Template-based
Basic
You don't own it
Limited control

Professional Custom Site

Built for your business
Cost
Time
Design
SEO
Ownership
Performance
$2,000 – $5,000+ one-time
0 hours — done for you
Custom to your brand
Optimized for your market
You own everything
Fully optimized
If your time is worth $50/hour, spending 60 hours on a DIY site costs you $3,000 in lost time — and you still end up with a template.
// FAQ

Frequently Asked Questions

Honest answers to the fears most people have before reaching out.

A basic 5-page website for a small business typically costs between $1,800 and $3,500 when built by a professional. This includes design, development, mobile responsiveness, and basic SEO setup.

The range comes down to what you need. A simple informational site costs less than one with online booking, e-commerce, or custom features. Content creation and SEO also add to the cost.

Plan for hosting ($150–$300/year), domain renewal ($10–$15/year), and maintenance ($50–$100/month). Our calculator includes these in the Year 1 estimate.

A professional small business website typically takes 2-4 weeks. At Brantley Sites, most projects are delivered in 21 days or less.

At minimum, every website should have basic SEO setup so Google can find it. If you want to rank for specific services in your area, you'll need a more comprehensive SEO strategy.

Yes. Most modern websites are built with a content management system (CMS) that lets you edit text, add photos, and publish blog posts without any coding knowledge.

If you have the time and your needs are simple, a DIY builder can work. But if you want a site that ranks on Google, looks professional, and actually brings in customers, hiring a professional typically pays for itself within a few months.

// GET YOUR QUOTE

Get Your Free

Website Quote

Ready to get a real number? Use the calculator above for an instant estimate,
or book a free 20-minute call to discuss your project. No pressure, no commitment.
No commitment to book
No hidden fees
Response within 24 hours
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